

So.. Distribuição is the sub-holding of the So... Group in the Retail sector. So.. is the biggest private Portuguese group, with interests in a broad range of businesses: food and non food retail, building and management of shopping centres, fixed and mobile telecommunications, media and new technologies. The Group operates in eight countries, with a consolidated turnover of around 4,627.7 million euro So... Distribuição is today a benchmark reference in the retail market, after having revolutionised the consumer habits and commercial landscape in Portugal with the opening of the first hypermarket in the country, opened in 1985.
The company operates a set of food retail chains - Continente (hypermarkets), Modelo (mini-hypermarkets) and Modelo Bonjour (supermarkets) - and non food retail formats - Sport Zone (sports clothing and equipment), Worten (white goods and consumer electronics), Vobis (computer equipment), Modalfa (clothing), MGarden(construction, DIY and garden), Zippy (baby and children’s clothing), Star (travel agencies), Worten Mobile (mobile telecommunications), Área Saúde (pharma), Book.it (books/stationery) and Loop (footwear).
So... Distribuição continues to maintain its business strategy, which is based on clearly defined objectives:
growth (both organic, and through acquisition opportunities which arise in the market);
strengthening of the value proposal to customers through continuous investment in efficiency and innovation.
As the biggst private employer in Potugal, So... Distribuição invests strongly in its human capital, promoting a business culture of leadership, readiness for change, loyalty, rigour and transparency.The company will continue to focus on the sustained development of its business activities as a retail operator, respecting the highest ethical principles in relation to its different stakeholders, and demonstrating its strong awareness and adherence to the principles of corporate social responsibility.
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